SiteWit Corporation: SQL or NoSQL that is the Question
نویسندگان
چکیده
Ricardo Lasa, CEO and co-founder of SiteWit Corporation, was always chastising his technical team that the “biggest risk facing the company is the engine.” SiteWit provides cross-platform services aimed at helping small (or even medium-sized) business customers effectively advertise on search engines like Google (AdWords) and Bing (adCenter), as well as other online social networking or display advertising venues. Essentially, SiteWit is a Web analytics company that tracks all the detailed organic and paid advertising traffic on client websites. SiteWit uses this very detailed data to deliver software-as-a-service (SaaS) products that handle a variety of tasks from automated keyword bidding to campaign optimization. These products rely on a foundation of website analytic data warehousing and automated data mining, so data quality is of paramount concern.
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